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Hey Julep, Nails Can’t Breathe!

June 8, 2014

For the first time since October or november, I actually took my Julep shipment. I’ve been decisively unpressed with the colors and and I don’t need some special “wand” to help me paint my nails. I’m kind of over Julep, but I have over 4000 points and I’m entitled to freebies. I’m taking them.

So, this month I was still not needing any of the polish and ended up using my points to get a box containing The Oxygen Smoothing Base Coat, The Oxygen Nail Treatment and some mini buffing blocks. I wanted to try the treatment because I have a couple nails that have been peeling. I figured that it couldn’t hurt.

I put the treatment on clean, bare nails and refrained from wearing any polish on top of it, as instructed. It was really durable, and hardly chipped. I like it, it’s a great product. My nails feel better, look good and I might even continue using it.

HOWEVER, the packaging is perpetuating a lie that will not die. To see this printed on the packing of a major brand was disconcerting to say the least.


Did you read that? I did. “Groundbreaking oxygen technology allows nails to breathe…”

Um, what Julep? Are you kidding me? NAILS DO NOT BREATHE. They do not and cannot absorb oxygen. Why are you perpetuating this? Why are you allowing this misconception to continue? You, as a nail cosmetics company should be educating your consumers, not allowing them to continue to be blinded by things that simply aren’t true.

I don’t know about you, but I cannot, as a nail professional continue to support companies that are not not properly educating people. I will happily be getting rid of my Julep polishes and their pretentious little bottles. I was really over the repetitive colors, but this irritated me. Nails don’t breathe. Don’t continue the misconception. Teach people what is correct.


From → Beauty, Nail Polish

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